Converge

Converge

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Lord, Bob | Velez, Ray John Wiley & Sons, Inc., 2013 Audio summary available
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IN THIS SUMMARY

Marketing and technology can no longer be viewed as two separate functions in an organization. In this rapidly changing world, technology is a big part of everyone’s worlds regardless of their roles. It is necessary to change old ways of business thinking to keep up with innovation. Companies need to understand and adapt to the evolving marketplace in order to stay ahead. Converge is about the innovation and success that happens when companies merge their marketing and technology rather than working in silos. Authors Bob Lord and Ray Velez of Razorfish offer their perspectives on how marketing and technology can work together to survive in a rapidly changing ecosystem.