The Consulting Bible

The Consulting Bible

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Weiss, Alan John Wiley & Sons, Inc., 2011
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IN THIS SUMMARY

When bestselling author and marketing consultant Alan Weiss started working on his own in 1985, he established himself as “The Contrarian”—the man most likely to point out that the emperor was wearing no clothes—with such thought-provoking pronouncements as “strategic planning is an oxymoron,” and team building does not work if the teams are really committees. In The Consulting Bible, Weiss collects into a single comprehensive guide the distillation of decades of wisdom, experiences, and observation. Geared toward independent consultants who want to work alone or head up small firms, not those aspiring to run massive agencies with numerous support staff and middle managers, the book provides basic advice for those hoping to launch or expand their solo or boutique consulting practices.