The Constant Contact Guide to Email Marketing
IN THIS SUMMARY
In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is not actually its cost effectiveness. Not intended to be a stand-alone marketing strategy, email marketing is primarily an effective means of staying connected with potential customers who have already been exposed to an organization and what it has to offer. Working in concert with other marketing strategies, email marketing makes the overall campaign more effective by sustaining prior connections, building relationships, and maintaining relevancy. In The Constant Contact Guide to Email Marketing, Eric Groves shares his company’s industry-proven strategies that have grown the businesses of thousands of clients through email marketing.