Connecting Organizational Silos

Connecting Organizational Silos

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Leistner, Frank John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

In Connecting Organizational Silos, Frank Leistner presents a full-featured guide for organizations interested in using social media. His argument is simple: as it becomes easier for people to interact virtually, the value of effectively moving knowledge through an organization increases. Leistner outlines basics like social media analytics, the mobilization of various departments, and social network dynamics, and he explains why social media is here to stay. Leistner also explores the concept of enterprise social networks (ESNs) and how the future of social media platform technologies will affect both users and organizations in the coming years.