Connect

Connect

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Petersen, Lars Birkholm | Person, Ron | Nash, Christopher John Wiley & Sons, Inc., 2014 Audio summary available
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IN THIS SUMMARY

Customers are in control of the marketing messages they receive—both the content and the delivery. They expect to have the same experiences whether they are online or in a store. As Lars Birkholm Petersen, Ron Person, and Christopher Nash make clear in Connect, when companies value customers and offer personal experiences based on their preferences, customers are more inclined to come back. Savvy companies know they can no longer offer “one size fits all” interactions to today’s customers, but instead must develop unified and connected customer experiences that benefit both businesses and customers.