Competing Against Luck

Competing Against Luck

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Christensen, Clayton M. | Hall, Taddy | Dillon, Karen | Duncan, David S. HarperCollins Publishers, 2016 Audio summary available
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IN THIS SUMMARY

In Competing Against Luck, Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan explain how the Theory of Jobs to Be Done can lead a company to successful innovation and growth. By understanding exactly why a consumer “hires” a product or service and what progress the customer wants to make on his or her “Job to Be Done,” an organization can uncover the future innovations that customers will be eager to buy.