Social Media & Technology
This collection focuses on summaries on the following topics:
- Social Media
- Web 2.0 & Beyond
- Technology for Business
There are over 20 summaries in this collection, with at least one new summary added each month. This collection offers an excellent overview of the uses and challenges facing professionals employing social media and other technologies in the work place. Click here to see the current titles in the Social Media & Technology collection
In This Collection
Content Is Currency can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...
Larry Ellison, co-founder and chief executive of Oracle, is one of the most recognized software pioneers in the world. In Softwar, Matthew Symonds paints a fascinating portrait of an individual with a...
Information Technology (IT) leaders are in a position to have a dramatic impact on their organizations. Utilizing technology can drive both innovation and growth for the business. However, there are many complicated...
In Digital Wars, Charles Arthur explores how the introduction of the Internet in the late 1990s and the affordability of personal computing significantly altered the world’s digital landscape. He...
In Wired and Dangerous, Chip R. Bell and John R. Patterson assert that customer service is in a transition phase between the age of technology and the age of the customer. Today’s customers are...
Journalists and politicians alike seem to have pinned their hopes for the spread of democracy on the Internet and social media. In contrast, in The Net Delusion, Evgeny Morozov points out that the...
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...
Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...
In Business at the Speed of Now, John Bernard asserts that we are in the midst of the biggest economic shift in more than a century—the shift from an economy driven by mass production to an economy...
In Digital Leader, social media expert Erik Qualman urges leaders to put their STAMP (Simple, True, Act, Map and People: the five habits of digital leaders) on the digital world. The book takes...
The B2B Social Media Book is about profit. Authors Kipp Bodnar and Jeffrey L. Cohen explain that B2B (business-to-business) marketing is at a crossroads. Either companies can continue to do things the...
The business world is expanding globally and escalating digitally, making the days of one-on-one and face-to-face interactions increasingly scarce. Chief executive officers, those who aspire to be CEOs, and any...
For three decades, Judith Hurwitz has been involved with the technology sector. In Smart or Lucky?, Hurwitz casts her expert eye on the technology sector, and the lessons learned from each fallen company that today’s...
The need for virtual presentations is growing. Seventy percent of managers in mid-sized to large companies have at least one team member who works remotely. However, over half of managers have not received any formal...
Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...
In Media, Markets, and Morals, the authors suggest that as technology rapidly advances, the nature of media communication changes drastically as well. Because the media, or those who dissemination and...
In Click Millionaires, Scott Fox shows readers that by correctly identifying an online niche market where an audience has unmet needs, an entrepreneur can establish a profitable business with products...
Mobile application software has become an integrated component of the way many people socialize, run businesses, schedule appointments, and entertain themselves. The term app is now commonly understood to mean any...
Almost everyone today uses the Internet for conducting business, gathering information, and making social connections. Still, the Internet is a dangerous place. Reputations can be damaged by scandal, businesses can...
Networking has long been a key component to a successful job search, but in recent years social media and virtual networks have become an incredibly powerful piece of the networking equation. In response to the social...
Technology is rapidly evolving, and the costs for keeping up are soaring. Opportunities in the market exist for companies capable of ramping-up or scaling-down operations quickly. In Business in the Cloud...
“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
In Share This!, Deanna Zandt discusses how social networks allow individuals to share their stories with a large number of people at a time by observing what others are posting over time. When...
In 30 Days to Social Media Success, Gail Martin reveals how small businesses and solo professionals can take social media from being an overwhelming tool with great potential to a tangible means of...
In The New Social Learning, the authors make the case that the deepest, most enduring impact of social media might be on workforce learning. They show how social media can improve the way companies...
Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...
Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...
In The 2020 Workplace, Jeanne C. Meister and Karie Willyerd outline the ways in which organizations can and should change in order to meet the needs of the diverse and “über-connected” workforce of...
Every single company has a wealth of useful information, whether they realize it or not. Knowledge Management Basics takes organizations through a step-by-step analysis of what it takes to create,...
Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
