Sales, Marketing, & Customer Service
This collection includes summaries on the following topics:
- Sales
- Marketing
- Customer Focus
- Customer Service
There are over 20 summaries in this collection, with at least one new summary added each month. This collection is ideal for sale, marketing and customer service professionals, or for professionals seeking to better understand these customer facing activities.. Click here to see the current titles in the Sales, Marketing & Customer Focus collection
In This Collection
Organizations that develop and sustain a customer focus have an essential competitive advantage in today's service economy. Customer-savvy companies understand that this hinges on fundamentally transforming the way a...
In Shopper Marketing, editors Markus Ståhlberg and Ville Maila offer articles from 35 experts around the world that address one of the fastest growing new areas of marketing: shopper marketing. The...
Life, whether personal or professional, is an endless round of decision-making. In How We Decide, Jonah Lehrer explores the process, drawing on decades of research and experiments, and on the stunning...
It is often assumed that great sales people are naturals. But in Act Like a Sales Pro, author Julie Hansen asserts that what is seen as natural talent is actually the result of years of hard work and...
In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...
In About Face, Dan Hill demonstrates how advertising agencies and marketing strategists can employ new advances in neuroscience, behavioral economics, and cognitive psychology to create emotionally...
Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...
Tony Hsieh, CEO of Zappos and one of the most widely successful e-commerce vendors on the Internet, has quickly risen through the ranks of corporate America. He has established himself as one of the premier thought...
In Kick Your Own Ass, Robert Early Johnson presents a guide for salespeople to change the arc of their potential and perform better in their careers. The title is meant to evoke the idea of achieving...
Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...
