Co-opetition

Co-opetition

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Brandenburger, Adam M. | Nalebuff, Barry J. Currency Doubleday, 1996
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IN THIS SUMMARY

Game theory is an effective means of bringing together competition and cooperation to reach a vision of Co-opetition more suited to the opportunities and realities of the times. It focuses directly on the most pressing issue of all-finding the right strategies and making the right decisions. Co-opetition brings theory and practice together, laying the foundation for a new perspective that challenges the old models of behaving toward competitors, suppliers, and customers. It is a way of thinking that survives changing business environments. And as a consequence of its systematic approach, it can suggest options that otherwise might never have been examined.