IN THIS SUMMARY
In Click Millionaires, Scott Fox shows readers that by correctly identifying an online niche market where an audience has unmet needs, an entrepreneur can establish a profitable business with products or services that meet those needs. Startup costs for online businesses can be negligible if the entrepreneur takes advantage of free online services, and overhead is minimal due to the virtual nature of the business. Profits in online businesses come chiefly from advertiser revenue and product sales. Fox believes that the online business model promotes a more flexible and enjoyable lifestyle, and tells readers how click millionaires love their work, enjoy their free time, and profit more while working less.