Citizen Marketers

Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social media tools available today, a solitary individual has tremendous impact on others. Citizen Marketers examines how these passionate individuals are also creating what some consider marketing and advertising content on behalf of people, brands, products, and organizations. For the companies they target, this could mean the difference between profit and loss, recognition and obscurity.