Changing Business from the Inside Out

Changing Business from the Inside Out

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Mohin, Timothy J. Berrett-Koehler Publishers, Inc., 2012 Audio summary available
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IN THIS SUMMARY

Changing Business from the Inside Out by Timothy J. Mohin takes a comprehensive look at the growing career field of corporate responsibility (CR). It details the practice areas, key competencies, rating systems, reporting protocols, and public relations aspects of CR jobs. Professionals who work in CR must be able to communicate effectively, build relationships with stakeholders, set policies, and influence others. While colleagues may not understand how CR benefits the company, it is essential for brand building in a world that is increasingly concerned with sustainability and human rights.