Change to Strange

Change to Strange

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Cable, Daniel M. Daniel M. Cable, Wharton School Publishing, 2007
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IN THIS SUMMARY

In today's tough times, and in the face of ever fiercer competition from all sides, you need to create a competitive advantage and sustain it. To do so, you must create and deliver something that's valuable, rare and hard to imitate - and a run-of-the-mill workforce can't do that for you. When it comes to winning customers and beating down competitors, the last thing you want to do is fit in. Your workforce needs to be strikingly different and obsessively focused on delivering your unique value proposition. Success will not come from being like your competition. Ergo, you, your people and your organization need to be downright strange