The Caterpillar Way

The Caterpillar Way

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Bouchard, Craig T. | Koch, James V. McGraw-Hill Companies, Inc., 2014 Audio summary available
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IN THIS SUMMARY

The Caterpillar Way by Craig T. Bouchard and James V. Koch provides a detailed example of how Caterpillar, Inc., or CAT, has continued to excel through economic downturns, uncertainty in the marketplace, and changing work environments. This once struggling company, the subject of bankruptcy rumors in 1984, continues to flourish thanks to intelligent management. By embracing change, CAT’s global market share is on an upswing and profits remain on the rise. While CAT is an American company, its management team has embraced collaboration with a host of foreign markets. In addition, the company has taken a thorough and hard-line approach to union and employee issues. Product quality, pricing, and branding strategies have made CAT an example for other businesses, large and small, to follow.