Technology

Technology

 
Wild West 2.0 Fertik, Michael | Thompson, David American Management Association , 2010 Relationships, Technology

Almost everyone today uses the Internet for conducting business, gathering information, and making social connections. Still, the Internet is a dangerous place. Reputations can be damaged by scandal, businesses can...

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Watch This, Listen Up, Click Here Verklin, David | Kanner, Bernice John Wiley & Sons, Inc. , 2007 Business Biographies, Customer Focus, Marketing, Technology

Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...

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Virtual Teamwork Ubell , Robert (editor) John Wiley & Sons, Inc. , 2010 Teams, Technology

Over the past 20 years, Internet-based online learning has grown from a rudimentary tool to a routine part of business operations. Today, virtual teams give businesspeople across the globe uninterrupted access to...

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Viral Loop Penenberg, Adam L. Hyperion Books , 2009 Business Strategy, Technology

The startling technological advances of the Internet age have changed the way we think, the way we play, and the way we work. As a result, the arena for business success is more open and expansive than it has ever been...

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Upstarts! Fenn, Donna McGraw-Hill , 2010 Entrepreneurship, Technology

Upstarts! by Donna Fenn describes a generation uniquely primed for entrepreneurship due to its native familiarity with digital media, its creativity, and the family and educational cultures which have...

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Trust Agents Brogan, Chris | Smith, Julien John Wiley & Sons, Inc. , 2009 Marketing, Technology

In Trust Agents Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...

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The Virtual Executive Benton, Debra A. The McGraw-Hill Companies , 2012 Leadership, Technology

The business world is expanding globally and escalating digitally, making the days of one-on-one and face-to-face interactions increasingly scarce. Chief executive officers, those who aspire to be CEOs, and any...

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The On-Demand Brand Mathieson, Rick AMACOM , 2010 Marketing, Technology

We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...

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The New Social Learning Bingham, Tony | Conner, Marcia Berrett-Koehler Publishers , 2010 Leadership Development, Technology

In The New Social Learning, the authors make the case that the deepest, most enduring impact of social media might be on workforce learning. They show how social media can improve the way companies...

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The New Rules of Marketing and PR Meerman, David John Wiley & Sons, Inc. , 2009 Marketing, Technology

Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...

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