Technology
Technology
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
Determining the right social networking platform for a business can be a daunting decision. From off-the-shelf to custom-built, there are many options. 10 Steps to Successful Social Networking for Business...
In Making Telework Work, authors Evan H. Offstein and Jason M. Morwick define telework as incorporating and optimizing technology to be productive, to collaborate better, and to be more proactive...
In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His...
Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...
The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, The New Experts, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...
A software company that adapts the motto “No Software” is an unusual company indeed. A company that plots to do away with nearly every business convention – from sales and marketing models to the very hardware on which...
The startling technological advances of the Internet age have changed the way we think, the way we play, and the way we work. As a result, the arena for business success is more open and expansive than it has ever been...
