Technology
Technology
Fraud-an act of deception practiced in order to secure personal gain - has been a longstanding threat for business owners. Rapid advances in computers, however, have propelled the issue of computer fraud into the...
Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...
In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...
Green technology has historically battled a reputation for being an anti-industry, back-to-nature philosophy, but the truth is that “going green” is simply another term for the efficient use of technology — and more...
Customers and investors demand much from modern companies. They require absolute integrity, full disclosure of financials and business practices, and dialogue with company managers, and in the age of social media they...
The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...
In Trust Agents Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...
Today’s workforce is more diverse than ever, and in order to succeed, savvy businesses are looking to the emerging world of social media to help employees build relationships and solve problems together. In ...
With an increasing number of employees working outside the central workplace, direct control over members of a project team is a thing of the past. In The Distance Manager, authors Kimball Fisher and...
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...
