Technology

Technology

 
The Dragonfly Effect Aaker, Jennifer | Smith, Andy | Adler, Carlye Jossey-Bass , 2010 Marketing, Technology

When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...

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Crowdstorm Abrahamson, Shaun | Ryder, Peter | Unterberg, Bastian John Wiley & Sons, Inc. , 2013 Innovation, Productivity, Technology

The advent of social media has broken down many barriers to collaboration. Social media and communications technologies allow individuals and organizations to reach far beyond their own resources to solicit, discover,...

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BrandDigital. Adamson, Allen P. Palgrave Macmillan , 2009 Marketing, Technology

In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...

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The Mobile Marketing Revolution Alpert, Jed The McGraw-Hill Companies, Inc. , 2012 Marketing, Technology

The Internet and social media have been game-changing in terms of expanding and personalizing a business’s marketing capabilities and enabling organizations to communicate more effectively with a broader audience....

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Free Anderson, Chris Hyperion Books , 2009 Business Strategy, Marketing, Technology

The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...

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The Long Tail Anderson, Chris Hyperion , 2008 Business Strategy, Technology

Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...

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Killer Presentations with Your iPad Anthony, Ray | LeVitus, Bob McGraw-Hill Education , 2014 Communication, Technology

The arrival of the iPad and its many apps has opened the doors to new ways of delivering presentations and winning business. In Killer Presentations with Your iPad, Ray Anthony and Bob LeVitus...

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Digital Wars, Second Edition Arthur, Charles Kogan Page Limited , 2014 Business Biographies, Technology

In 1998, the digital space came to be shared by three distinct companies: Apple, Google, and Microsoft. In Digital Wars, technology and science journalist Charles Arthur explores the progression that...

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Digital Rush Aspatore, Jonathan R. | Abell, Alicia AMACOM , 2000 Business Biographies, Technology

As a commercial entity, the Internet has emerged in record-setting time and created record-setting wealth. And, though entrepreneurs, who can keep pushing the boundaries of the Net, stand to reap unprecedented rewards...

 
 
The Adventures of an IT Leader Austin, Robert D. | Nolan, Richard L. | O'Donnell, Shannon. Harvard Business School Publishing Corporation , 2009 Leadership, Technology

The Adventures of an IT Leader by Robert D. Austin, Richard L. Nolan, and Shannon O’Donnell is the fictional story of Jim Barton’s first year as chief information officer (CIO) at financial services...

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