Technology
Technology
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...
Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...
Understand how a leader's mistaken assumptions can create gridlock and organizational jams. This must-read for business managers provides real-life stories on companies from Mattel to Procter & Gamble, Daimler-...
Determining the right social networking platform for a business can be a daunting decision. From off-the-shelf to custom-built, there are many options. 10 Steps to Successful Social Networking for Business...
The world of training has changed dramatically in recent years, thanks to the introduction of new technologies such as wireless Internet access, streaming media, and others. As a result, traditional training models...
Customers and investors demand much from modern companies. They require absolute integrity, full disclosure of financials and business practices, and dialogue with company managers, and in the age of social media they...
Technology is rapidly evolving, and the costs for keeping up are soaring. Opportunities in the market exist for companies capable of ramping-up or scaling-down operations quickly. In Business in the Cloud...
For three decades, Judith Hurwitz has been involved with the technology sector. In Smart or Lucky?, Hurwitz casts her expert eye on the technology sector, and the lessons learned from each fallen company that today’s...
An adaptation of the French Microsoft: Les Nouveaux Magicians (Microsoft: The New Magicians), this is the inside story of one of the most spectacular American companies of the microcomputer age. The Making of...
The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no...
