Technology
Technology
Information Technology (IT) leaders are in a position to have a dramatic impact on their organizations. Utilizing technology can drive both innovation and growth for the business. However, there are many complicated...
Journalists and politicians alike seem to have pinned their hopes for the spread of democracy on the Internet and social media. In contrast, in The Net Delusion, Evgeny Morozov points out that the...
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...
In his book, Net Profit, experienced Internet expert David Soskin aims to help budding Internet entrepreneurs and investors through the traps and pitfalls of building an online business. The book...
The business world is expanding globally and escalating digitally, making the days of one-on-one and face-to-face interactions increasingly scarce. Chief executive officers, those who aspire to be CEOs, and any...
For three decades, Judith Hurwitz has been involved with the technology sector. In Smart or Lucky?, Hurwitz casts her expert eye on the technology sector, and the lessons learned from each fallen company that today’s...
The need for virtual presentations is growing. Seventy percent of managers in mid-sized to large companies have at least one team member who works remotely. However, over half of managers have not received any formal...
In Media, Markets, and Morals, the authors suggest that as technology rapidly advances, the nature of media communication changes drastically as well. Because the media, or those who dissemination and...
In Click Millionaires, Scott Fox shows readers that by correctly identifying an online niche market where an audience has unmet needs, an entrepreneur can establish a profitable business with products...
