Technology

Technology

 
Brand Storm Murray, Will Will Murray, Prentice Hall , 2001 Customer Focus, Management, Marketing, Technology

The Internet is just the beginning of the Information Age, the gateway to the new Human economy. Brand Storm explores the future of business in a very...

 
 
Beating The Street Lynch, Peter Peter Lynch, Fireside , 1994 Economics & Finance, Management, Technology

Peter Lynch ran the Fidelity Magellan Fund for more 20 years, during which time Magellan was the number one ranked general equity fund in America....

 
 
The E-Learning Revolution Sloman, Martyn AMACOM , 2002 Technology

Sloman says that as a consequence of the connected economy, the capability and potential of technology-based training has changed considerably, as has the way organizations compete and society advances. These related...

 
 
Beyond e Diorio, Stephen G. McGraw-Hill , 2002 Marketing, Technology

For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...

 
 
Techno-Ready Marketing Parasuraman, A. | Colby, Charles L. The Free Press , 2001 Marketing, Technology

Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...

 
 
Partners.Com Cunningham, Michael J. Perseus Books , 2001 Technology

In the new Web-enabled economy, it is no longer possible for enterprises to do it all alone. Companies that have some form of e-business model (e.g., business-to-business, business-to-consumer, and/or business-to-...

 
 
Customers Rule! Blackwell, Roger D. | Stephan, Kristina Crown Publishing , 2001 Customer Focus, Marketing, Technology

During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...

 
 
How Digital Is Your Business? Slywotzky, Adrian J. | Morrison, David J. | Weber, Karl Crown Publishing , 2000 Major Works, Technology

Digitization is the most important issue in business today. Traditional old-economy companies must avoid falling prey to the unprecedented forces of creative destruction unleashed by the digital economy. For e-...

 
 
Surfing the Edge of Chaos Pascale, Richard T. | Millemann, Mark | Gioja, Linda Crown Publishing , 2000 Change Management, Technology

Because every business is a living system, the cornerstone principles of the life sciences are just as relevant for organizations as they are for organisms. Thus, for managers to view their companies from the point of...

 
 
Digital Rush Aspatore, Jonathan R. | Abell, Alicia AMACOM , 2000 Business Biographies, Technology

As a commercial entity, the Internet has emerged in record-setting time and created record-setting wealth. And, though entrepreneurs, who can keep pushing the boundaries of the Net, stand to reap unprecedented rewards...

 
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