Technology

Technology

 
Reshaping Retail Niemeier, Stefan | Zocchi, Andrea | Catena, Marco John Wiley and Sons Ltd. , 2013 Business Strategy, Customer Focus, Technology

As Stefan Niemeier, Andrea Zocchi, and Marco Catena explain in Reshaping Retail, digital technology is in the process of radically transforming the retail industry. Technological change has served...

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The Social Employee Burgess, Cheryl | Burgess, Mark The McGraw-Hill Companies, Inc. , 2014 Communication, Relationships, Technology

In The Social Employee, Cheryl and Mark Burgess argue that business today is increasingly social, and that its primary driver is the “social employee.” Social media has forever changed how humans...

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Instagram Power Miles, Jason G. McGraw-Hill Education , 2014 Customer Focus, Relationships, Technology

Instagram Power is the latest in Jason G. Miles’s “Power Book” series, which explores various marketing strategies using social media platforms. Instagram is a unique platform because it was designed...

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Social Machines Semmelhack, Peter John Wiley & Sons, Inc. , 2013 Technology

According to Peter Semmelhack, by 2020, at least 50 billion products will be sharing information over the Internet. In Social Machines, he argues that the traditional business model of creating a...

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Built-In Social Korhan, Jeff John Wiley & Sons, Inc. , 2013 Relationships, Technology

Built-In Social by Jeff Korhan is a guide for small business owners who want to integrate social media into their businesses. It promotes a holistic approach without boundaries between businesses,...

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The Adventures of an IT Leader Austin, Robert D. | Nolan, Richard L. | O'Donnell, Shannon. Harvard Business School Publishing Corporation , 2009 Leadership, Technology

The Adventures of an IT Leader by Robert D. Austin, Richard L. Nolan, and Shannon O’Donnell is the fictional story of Jim Barton’s first year as chief information officer (CIO) at financial services...

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Groundswell Li, Charlene | Bernoff, Josh Harvard Business School Publishing Corporation , 2011 Technology

In Groundswell, Charlene Li and Josh Bernoff navigate the swelling sea of interactive technology, showing how successful companies have harnessed the power of interactive technology to achieve a more...

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Sleeping with Your Smart Phone Perlow, Leslie A. Harvard Business School Publishing Corporation , 2012 Technology

Professionals in the smart-phone age feel pressure to always be connected. In Sleeping with Your Smart Phone, Leslie Perlow shows how instituting a policy of “predictable time off” can alleviate this...

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Pinfluence Hayden, Beth John Wiley & Sons, Inc. , 2012 Marketing, Technology

Social media has become a mainstream marketing tool must for any business that wants to succeed in today’s competitive environment. Pinterest, a social media tool centered on creating and sharing collections of digital...

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The Power in a Link Gowel, David John Wiley & Sons, Inc. , 2012 Relationships, Technology

The Power in a Link by David Gowel describes the benefits of LinkedIn and makes a compelling case for why using it is essential for professionals and businesses. The book includes instructions for...

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