Technology

Technology

 
The Adventures of an IT Leader Austin, Robert D. | Nolan, Richard L. | O'Donnell, Shannon. Harvard Business School Publishing Corporation , 2009 Leadership, Technology

The Adventures of an IT Leader by Robert D. Austin, Richard L. Nolan, and Shannon O’Donnell is the fictional story of Jim Barton’s first year as chief information officer (CIO) at financial services...

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Groundswell Li, Charlene | Bernoff, Josh Harvard Business School Publishing Corporation , 2011 Technology

In Groundswell, Charlene Li and Josh Bernoff navigate the swelling sea of interactive technology, showing how successful companies have harnessed the power of interactive technology to achieve a more...

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Sleeping with Your Smart Phone Perlow, Leslie A. Harvard Business School Publishing Corporation , 2012 Technology

Professionals in the smart-phone age feel pressure to always be connected. In Sleeping with Your Smart Phone, Leslie Perlow shows how instituting a policy of “predictable time off” can alleviate this...

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Pinfluence Hayden, Beth John Wiley & Sons, Inc. , 2012 Marketing, Technology

Social media has become a mainstream marketing tool must for any business that wants to succeed in today’s competitive environment. Pinterest, a social media tool centered on creating and sharing collections of digital...

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The Power in a Link Gowel, David John Wiley & Sons, Inc. , 2012 Relationships, Technology

The Power in a Link by David Gowel describes the benefits of LinkedIn and makes a compelling case for why using it is essential for professionals and businesses. The book includes instructions for...

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Business Models for the Social Mobile Cloud Shelton, Ted John Wiley & Sons, Inc. , 2013 Technology

The social mobile cloud—a combination of social technologies, the mobile Internet, and cloud computing—will create incredible new business opportunities, but it will also destroy unprepared companies, transform...

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The New Workforce Challenge Hatum, Andrés Palgrave Macmillan , 2013 Business Strategy, Technology

In The New Workforce Challenge, Andrés Hatum aims to help companies meet the challenge of absorbing the technologically savvy millennial generation into the workforce at the very time that...

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Content to Commerce Savar, Avi John Wiley & Sons, Inc. , 2013 Marketing, Technology

Social media sites are proliferating, attracting more users, and playing an increasingly important role in users’ lives; however, some brands are struggling to take full advantage of the opportunities that are...

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The Mobile Marketing Revolution Alpert, Jed The McGraw-Hill Companies, Inc. , 2012 Marketing, Technology

The Internet and social media have been game-changing in terms of expanding and personalizing a business’s marketing capabilities and enabling organizations to communicate more effectively with a broader audience....

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Outlaw Leyshan, Trent John Wiley & Sons Australia, Ltd. , 2013 Change Management, Leadership, Technology

Outlaw by Trent Leyshan is for salespeople who are trying to navigate the ever-changing commercial world with fewer resources and more demands on their time. Changing technology and consumers have led...

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