Technology
Technology
In Making Telework Work, authors Evan H. Offstein and Jason M. Morwick define telework as incorporating and optimizing technology to be productive, to collaborate better, and to be more proactive...
Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...
Because every business is a living system, the cornerstone principles of the life sciences are just as relevant for organizations as they are for organisms. Thus, for managers to view their companies from the point of...
The startling technological advances of the Internet age have changed the way we think, the way we play, and the way we work. As a result, the arena for business success is more open and expansive than it has ever been...
Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...
In Unlimited Wealth, Pilzer describes a new theory that challenges the very foundation of conventional economics. He draws sharp contrasts between standard economic theory (based on the scarcity of...
In The Age of Speed, Vince Poscente challenges the notion that our lives are too frenetic by illustrating why the ability to harness the power of speed is, in fact, the solution for those who seek a...
In Digital Leader, social media expert Erik Qualman urges leaders to put their STAMP (Simple, True, Act, Map and People: the five habits of digital leaders) on the digital world. The book takes...
Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it...
Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...
