Technology
Technology
A pill bottle helps health care professionals monitor patients taking medication. A vending machine reports its own inventory over a wireless network...
Green technology has historically battled a reputation for being an anti-industry, back-to-nature philosophy, but the truth is that “going green” is simply another term for the efficient use of technology — and more...
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...
In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...
Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...
A company's failure to innovate sends customers to other organizations that provide better value and convenience. Today's companies need a go-to...
Social networking has transformed the way people and businesses interact with one another and the world. Twitter Power reveals the benefits of the social networking site Twitter, which is simply a way...
Fraud-an act of deception practiced in order to secure personal gain - has been a longstanding threat for business owners. Rapid advances in computers, however, have propelled the issue of computer fraud into the...
Society is entering an age where new forms of mass collaboration are changing how goods and services are invented, produced, marketed, and distributed on a global basis. This change presents far-reaching opportunities...
The economic scale of the 1990s Internet bubble, as well as the sweeping cultural changes it brought, was unprecedented. The fact that many companies and people in the United States were caught up in this “tech craze”...
