Technology
Technology
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, The New Experts, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...
Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...
In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His...
In Making Telework Work, authors Evan H. Offstein and Jason M. Morwick define telework as incorporating and optimizing technology to be productive, to collaborate better, and to be more proactive...
Determining the right social networking platform for a business can be a daunting decision. From off-the-shelf to custom-built, there are many options. 10 Steps to Successful Social Networking for Business...
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
In today’s world of new social technologies, leaders must face a new reality: it is necessary to let go in order to succeed. Social technologies have made information sharing easy and free. As a result, they have...
Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...
Every single company has a wealth of useful information, whether they realize it or not. Knowledge Management Basics takes organizations through a step-by-step analysis of what it takes to create,...
