Technology

Technology

 
Gamify Burke, Brian Bibliomotion, Inc. , 2014 Business Strategy, Technology

In Gamify, researcher Brian Burke explores the concept of gamification, or the use of game-style experiences and rewards to engage and motivate employees, customers, and communities to achieve goals...

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Think Bigger van Rijmenam, Mark AMACOM , 2014 Technology

Big Data provides an opportunity for businesses to keep pace with today’s info-centric society. With the proliferation of digital media, sensor-enabled devices, and kilobyte-level databases, consumers themselves use...

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A World Gone Social Coiné, Ted | Babbitt, Mark AMACOM , 2014 Marketing, Technology

In A World Gone Social, Ted Coiné and Mark Babbitt explain the impact that social media is having on the world’s economy. The authors believe the world has entered a new “Social Age.” Coiné and Babbitt...

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11 Rules for Creating Value in the Social Era Merchant, Nilofer Harvard Business School Publishing Corporation , 2012 Relationships, Technology

According to Nilofer Merchant in  11 Rules for Creating Value in the Social Era, businesses, managers, and individual workers must all rethink some fundamental assumptions about how organizations...

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The E-Factor Reinders, Adrie | Freijsen, Marion BenBella Books, Inc. , 2012 Entrepreneurship, Technology

While entrepreneurs have always faced complex obstacles, today’s digital landscape has introduced an entirely new set of challenges for launching and sustaining successful businesses. In The E-Factor,...

 
 
Business Intelligence Applied Gendron, Michael S. John Wiley & Sons, Inc. , 2013 Business Strategy, Technology

All businesses want to create, strengthen, or maintain their competitive advantage, and in today’s world, this involves information technology. Although few would dispute the value of technology, determining which...

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C-Scape Kramer, Larry Harper Collins Publishers , 2010 Technology

In a world that is changing faster than ever, every aspect of business is increasingly conducted through media. The birth of new technologies that bring multiple forms of media onto single devices and online platforms...

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It’s Not the Size of the Data: It’s How You Use It Pauwels, Koen AMACOM , 2014 Technology

It’s Not the Size of the Data: It’s How You Use It combines rigorous research, numerous case studies, and step-by-step instructions on how to design and implement a marketing analytics dashboard. Koen...

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Data Crush Surdak, Christopher AMACOM , 2014 Customer Focus, Technology

Advances in technology combined with the proliferation of data—the information gleaned from consumers’ movements online, through emails, over their phones, and in stores—has opened up many possibilities and...

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Calculating Success Hoffmann, Carl | Lesser, Eric | Ringo, Tim Harvard Business School Publishing Corporation , 2012 Business Strategy, Technology

In Calculating Success, Carl Hoffmann, Eric Lesser, and Tim Ringo combine their decades of experience in data analytics to explore how companies can make the best use of the data they collected...

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