Technology
Technology
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it...
Today’s workforce is more diverse than ever, and in order to succeed, savvy businesses are looking to the emerging world of social media to help employees build relationships and solve problems together. In ...
With an increasing number of employees working outside the central workplace, direct control over members of a project team is a thing of the past. In The Distance Manager, authors Kimball Fisher and...
The business world is in the early stages of a total revolution in the nature of corporations. Although bloodless, this revolution will leave casualties and chaos in its wake, as well as phenomenal success stories and...
The shift from an industrial economy to an information-based economy will have a major impact on the value of information and information technology. In order to fully harness the information potential, we need to...
The overthrow of matter is the main event of the century. As the mind gains ascendancy, physical wealth declines in value and sig-nificance. Computer software, a product of the mind, is the added value in world...
During the last decade of the 20th century, an entirely new medium - online communications via the personal computer - was born, and the preeminent brand of this emerging new medium has turned out to be America Online...
The pace of change has accelerated far beyond anyone’s comfort zone, thus, the rules that guided business decisions in the past are no longer reliable. These momentous shifts are being driven by elements of change that...
In Profits of Science, Teitelman journeys through the past 40 years with the story of how science, technology, and the financial markets have impacted the country. The author sketches out a broad...
Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...
