Technology
Technology
In The 2020 Workplace, Jeanne C. Meister and Karie Willyerd outline the ways in which organizations can and should change in order to meet the needs of the diverse and “über-connected” workforce of...
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
In Search of Business Value provides practical management advice on how to make decisions about technology and profit in the current competitive business environment. Specifically, authors McDowell and...
McCarthy suggests in Mastering the Information Age, that we metabolize thoughts, feelings, sounds, colors, smells, etc. Also, he projects that because integrity and ethics will be the major concern of...
We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it...
It is Martin’s premise that because companies are still organizing around management systems created before the dawn of information technology, they are unable to utilize technology properly or to enhance the...
The business world is in the early stages of a total revolution in the nature of corporations. Although bloodless, this revolution will leave casualties and chaos in its wake, as well as phenomenal success stories and...
In 30 Days to Social Media Success, Gail Martin reveals how small businesses and solo professionals can take social media from being an overwhelming tool with great potential to a tangible means of...
Peter Lynch ran the Fidelity Magellan Fund for more 20 years, during which time Magellan was the number one ranked general equity fund in America....
