Technology
Technology
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...
Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...
In Performance Dashboards, author Wayne Eckerson demonstrates how organizations can implement performance dashboards to keep employees focused on what is relevant about their organizations and help...
Life, whether personal or professional, is an endless round of decision-making. In How We Decide, Jonah Lehrer explores the process, drawing on decades of research and experiments, and on the stunning...
Technology is rapidly evolving, and the costs for keeping up are soaring. Opportunities in the market exist for companies capable of ramping-up or scaling-down operations quickly. In Business in the Cloud...
Over the past 20 years, Internet-based online learning has grown from a rudimentary tool to a routine part of business operations. Today, virtual teams give businesspeople across the globe uninterrupted access to...
Almost everyone today uses the Internet for conducting business, gathering information, and making social connections. Still, the Internet is a dangerous place. Reputations can be damaged by scandal, businesses can...
Mobile application software has become an integrated component of the way many people socialize, run businesses, schedule appointments, and entertain themselves. The term app is now commonly understood to mean any...
In Click Millionaires, Scott Fox shows readers that by correctly identifying an online niche market where an audience has unmet needs, an entrepreneur can establish a profitable business with products...
