Technology
Technology
In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His...
Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...
The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, The New Experts, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...
A software company that adapts the motto “No Software” is an unusual company indeed. A company that plots to do away with nearly every business convention – from sales and marketing models to the very hardware on which...
The startling technological advances of the Internet age have changed the way we think, the way we play, and the way we work. As a result, the arena for business success is more open and expansive than it has ever been...
Institutional frameworks today are fueled by highly skilled and specially trained workers who are often spread out across great distances and communicate horizontally instead of vertically. Many organizations have not...
In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...
