Technology

Technology

 
Rebooting Work Webb, Maynard | Adler, Carlye Jossey-Bass , 2013 Personal Growth, Productivity, Technology

In Rebooting Work, Maynard Webb and Carlye Adler point out that today people have the tools and technology to work from anywhere. Location, location, location is a thing of the past. This paradigm...

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The Third Screen Martin, Chuck Nicholas Brealey Publishing , 2011 Marketing, Technology

The nature of marketing has evolved dramatically over recent decades. The “first screen” was television, which enabled one–way communication from marketers to consumers. The “second screen” was personal computers,...

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Connecting Organizational Silos Leistner, Frank John Wiley & Sons, Inc. , 2012 Productivity, Relationships, Technology

In Connecting Organizational Silos, Frank Leistner presents a full-featured guide for organizations interested in using social media. His argument is simple: as it becomes easier for people to interact...

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Organizations Don’t Tweet, People Do Semple, Euan John Wiley & Sons, Ltd. , 2012 Communication, Technology

In Organizations Don’t Tweet, People Do, Euan Semple discusses how social media can actually improve the working lives of those in business and overall business outcomes by giving people a platform to...

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Straight to the Top Smith, Gregory S. John Wiley and Sons, Inc. , 2013 Technology

In a world of powerful new technologies, IT leadership is more important than ever before. But it is also rife with challenges, as traditional expectations are upended and new paradigms are created across virtually all...

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Engagement Marketing Goodman, Gail F. John Wiley & Sons, Inc. , 2012 Marketing, Technology

In Engagement Marketing, Gail Goodman, the CEO of Constant Contact, demonstrates how to effectively use social media to acquire new customers while connecting with existing ones. She offers small...

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Launch Stelzner, Michael A. John Wiley & Sons, Inc. , 2011 Marketing, Technology

The word “content” is thrown around a lot, but not many people know how to create content that is useful, thought provoking, and viral. In Launch, Michael Stelzner presents his recipe...

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Pulse Hubbard, Douglas W. John Wiley & Sons, Inc. , 2011 Customer Focus, Marketing, Technology

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...

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Crowdstorm Abrahamson, Shaun | Ryder, Peter | Unterberg, Bastian John Wiley & Sons, Inc. , 2013 Innovation, Productivity, Technology

The advent of social media has broken down many barriers to collaboration. Social media and communications technologies allow individuals and organizations to reach far beyond their own resources to solicit, discover,...

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Softwar Symonds, Matthew | Ellison, Larry Simon & Schuster Paperbacks , 2003 Technology

Larry Ellison, co-founder and chief executive of Oracle, is one of the most recognized software pioneers in the world. In Softwar, Matthew Symonds paints a fascinating portrait of an individual with a...

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