Technology

Technology

 
The Dragonfly Effect Aaker, Jennifer | Smith, Andy | Adler, Carlye Jossey-Bass , 2010 Marketing, Technology

When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...

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Engage! Solis, Brian John Wiley & Sons, Inc. , 2010 Marketing, Technology

The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...

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Power Hungry Bryce, Robert PublicAffairs , 2010 Social Responsibility, Technology

Americans have been led to believe that to decrease their dependency on fossil fuels and stave off climate change, they must transition to green energy: wind, solar, and biofuels. In his book Power Hungry...

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Share This! Zandt, Deanna Berrett-Koehler Publishers , 2010 Marketing, Technology

In Share This!, Deanna Zandt discusses how social networks allow individuals to share their stories with a large number of people at a time by observing what others are posting over time. When...

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30 Days to Social Media Success Martin, Gail Z. Career Press , 2010 Technology

In 30 Days to Social Media Success, Gail Martin reveals how small businesses and solo professionals can take social media from being an overwhelming tool with great potential to a tangible means of...

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Energize Your Training Lucas, Robert W. ASTD Press , 2010 Leadership Development, Technology

Many factors affect the workplace today, ranging from globalization to new technologies and the next generation of young workers. All of these factors and more are changing the rules of training. As a result, trainers...

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Six Pixels of Separation Joel, Mitch Business Plus , 2009 Customer Focus, Marketing, Technology

The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no...

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Generation Blend Salkowitz, Rob John Wiley & Sons, Inc. , 2008 Diversity, Technology

In the years ahead, the workplace will be characterized by high degrees of demographic diversity. Today, there are four generations represented in the workforce: the Silent Generation (born between the Great Depression...

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The New Social Learning Bingham, Tony | Conner, Marcia Berrett-Koehler Publishers , 2010 Leadership Development, Technology

In The New Social Learning, the authors make the case that the deepest, most enduring impact of social media might be on workforce learning. They show how social media can improve the way companies...

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Get Seen Garfield, Steve John Wiley & Sons, Inc. , 2010 Marketing, Technology

In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...

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