Technology

Technology

 
Customers Rule! Blackwell, Roger D. | Stephan, Kristina Crown Publishing , 2001 Customer Focus, Marketing, Technology

During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...

 
 
Partners.Com Cunningham, Michael J. Perseus Books , 2001 Technology

In the new Web-enabled economy, it is no longer possible for enterprises to do it all alone. Companies that have some form of e-business model (e.g., business-to-business, business-to-consumer, and/or business-to-...

 
 
Techno-Ready Marketing Parasuraman, A. | Colby, Charles L. The Free Press , 2001 Marketing, Technology

Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...

 
 
Beyond e Diorio, Stephen G. McGraw-Hill , 2002 Marketing, Technology

For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...

 
 
The E-Learning Revolution Sloman, Martyn AMACOM , 2002 Technology

Sloman says that as a consequence of the connected economy, the capability and potential of technology-based training has changed considerably, as has the way organizations compete and society advances. These related...

 
 
Beating The Street Lynch, Peter Peter Lynch, Fireside , 1994 Economics & Finance, Management, Technology

Peter Lynch ran the Fidelity Magellan Fund for more 20 years, during which time Magellan was the number one ranked general equity fund in America....

 
 
Brand Storm Murray, Will Will Murray, Prentice Hall , 2001 Customer Focus, Management, Marketing, Technology

The Internet is just the beginning of the Information Age, the gateway to the new Human economy. Brand Storm explores the future of business in a very...

 
 
Preventing Strategic Gridlock Harper, Pamela S. Cameo Publications , 2003 Leadership, Technology

Understand how a leader's mistaken assumptions can create gridlock and organizational jams. This must-read for business managers provides real-life stories on companies from Mattel to Procter & Gamble, Daimler-...

 
 
Taming Technology Nichelsen, Brian J. Cameo Publications, LLC , 2003 Technology

Taming Technology is one of the brilliantly written books by Brian J. Nichelsen, Ph. D. that enable us to deal and cope with technology 24/7 each day of the year. This book gives us an in-depth...

 
 
In Search of Business Value McDowell, Robert | Simon, William L. Select Books, Inc. , 2004 Management, Technology

In Search of Business Value provides practical management advice on how to make decisions about technology and profit in the current competitive business environment. Specifically, authors McDowell and...

 
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