Technology
Technology
During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...
The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, The New Experts, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...
A company's failure to innovate sends customers to other organizations that provide better value and convenience. Today's companies need a go-to...
In Leadership and the Computer, sixteen of the most innovative top executives in America reveal how a hands-on relationship with their computer is radically improving their ability to lead effectively...
In The Starfish and the Spider, entrepreneurs Ori Brafman and Rod Beckstrom offer that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and a top-down...
Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...
In Trust Agents Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...
Despite the fact that email, voice mail, and meetings have decreased interaction costs in many companies, they have not necessarily enabled professionals to effectively and efficiently collaborate, for while costs may...
Americans have been led to believe that to decrease their dependency on fossil fuels and stave off climate change, they must transition to green energy: wind, solar, and biofuels. In his book Power Hungry...
Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...
