Technology
Technology
Determining the right social networking platform for a business can be a daunting decision. From off-the-shelf to custom-built, there are many options. 10 Steps to Successful Social Networking for Business...
The need for virtual presentations is growing. Seventy percent of managers in mid-sized to large companies have at least one team member who works remotely. However, over half of managers have not received any formal...
In 30 Days to Social Media Success, Gail Martin reveals how small businesses and solo professionals can take social media from being an overwhelming tool with great potential to a tangible means of...
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
A software company that adapts the motto “No Software” is an unusual company indeed. A company that plots to do away with nearly every business convention – from sales and marketing models to the very hardware on which...
In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...
Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...
Technology is rapidly evolving, and the costs for keeping up are soaring. Opportunities in the market exist for companies capable of ramping-up or scaling-down operations quickly. In Business in the Cloud...
In Click Millionaires, Scott Fox shows readers that by correctly identifying an online niche market where an audience has unmet needs, an entrepreneur can establish a profitable business with products...
Fraud-an act of deception practiced in order to secure personal gain - has been a longstanding threat for business owners. Rapid advances in computers, however, have propelled the issue of computer fraud into the...
