Technology

Technology

 
Killer Presentations with Your iPad Anthony, Ray | LeVitus, Bob McGraw-Hill Education , 2014 Communication, Technology

The arrival of the iPad and its many apps has opened the doors to new ways of delivering presentations and winning business. In Killer Presentations with Your iPad, Ray Anthony and Bob LeVitus...

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The Social Media Side Door Greenleigh, Ian McGraw-Hill Education , 2014 Personal Growth, Technology

Society is in the midst of a social revolution. New social media platforms connect more people, more frequently, and with greater ease than any previous era. However, with all that noise, it is also increasingly...

 
 
The Face-to-Face Book Keller, Ed | Fay, Brad Free Press , 2012 Marketing, Relationships, Technology

In The Face-to-Face Book, Ed Keller and Brad Fay seek to expand the definition of “social marketing” to include websites like Facebook and Twitter along with face-to-face conversations and other forms...

 
 
Converge Lord, Bob | Velez, Ray John Wiley & Sons, Inc. , 2013 Innovation, Marketing, Technology

Marketing and technology can no longer be viewed as two separate functions in an organization. In this rapidly changing world, technology is a big part of everyone’s worlds regardless of their roles. It is necessary to...

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Reshaping Retail Niemeier, Stefan | Zocchi, Andrea | Catena, Marco John Wiley and Sons Ltd. , 2013 Business Strategy, Customer Focus, Technology

As Stefan Niemeier, Andrea Zocchi, and Marco Catena explain in Reshaping Retail, digital technology is in the process of radically transforming the retail industry. Technological change has served...

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The Social Employee Burgess, Cheryl | Burgess, Mark The McGraw-Hill Companies, Inc. , 2014 Communication, Relationships, Technology

In The Social Employee, Cheryl and Mark Burgess argue that business today is increasingly social, and that its primary driver is the “social employee.” Social media has forever changed how humans...

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Instagram Power Miles, Jason G. McGraw-Hill Education , 2014 Customer Focus, Relationships, Technology

Instagram Power is the latest in Jason G. Miles’s “Power Book” series, which explores various marketing strategies using social media platforms. Instagram is a unique platform because it was designed...

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Social Machines Semmelhack, Peter John Wiley & Sons, Inc. , 2013 Technology

According to Peter Semmelhack, by 2020, at least 50 billion products will be sharing information over the Internet. In Social Machines, he argues that the traditional business model of creating a...

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Built-In Social Korhan, Jeff John Wiley & Sons, Inc. , 2013 Relationships, Technology

Built-In Social by Jeff Korhan is a guide for small business owners who want to integrate social media into their businesses. It promotes a holistic approach without boundaries between businesses,...

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The Adventures of an IT Leader Austin, Robert D. | Nolan, Richard L. | O'Donnell, Shannon. Harvard Business School Publishing Corporation , 2009 Leadership, Technology

The Adventures of an IT Leader by Robert D. Austin, Richard L. Nolan, and Shannon O’Donnell is the fictional story of Jim Barton’s first year as chief information officer (CIO) at financial services...

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