Social Responsibility

Social Responsibility

 
The Green Marketing Manifesto Grant, John John Wiley & Sons, Inc. , 2007 Marketing, Social Responsibility

In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...

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Good Works! Kotler, Philip | Hessekiel, David | Lee, Nancy R. John Wiley & Sons, Inc. , 2012 Business Strategy, Social Responsibility

Good Works! by Philip Kotler, David Hessekiel, and Nancy R. Lee provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a...

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Earth Wars Hiscock, Geoff John Wiley & Sons Singapore Pte. Ltd. , 2012 Global Business, Social Responsibility

The world has only so much food, water, energy, and precious metals to meet the needs of its growing population. In Earth Wars, Geoff Hiscock outlines the struggle for resources as the world’s...

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Good Company Bassi, Laurie | Frauenheim, Ed | McMurrer, Dan | Costello, Larry Berrett-Koehler Publishers, Inc. , 2011 Relationships, Social Responsibility, Teams

More and more consumers today want to do business with companies that treat employees, customers, and communities in a fair way. This movement is being driven by a variety of economic, social, and political forces. In...

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Fair Food Hesterman, Oran B. Perseus Books Group , 2011 Social Responsibility

Fair Food is Oran B. Hesterman’s useful guide for anyone concerned about the current state of American agriculture and its effects on the nation’s food system. The book addresses many of the ills that...

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Doing More with Less Piasecki, Bruce John Wiley & Sons, Inc. , 2012 Business Strategy, Social Responsibility

Benjamin Franklin advocated living with frugality, inventiveness, and diplomacy. In Doing More with Less, Bruce Piasecki suggests that the solution to many social and business problems lies in those...

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The Responsibility Revolution Hollender, Jeffrey | Breen, Bill | Senge, Peter Jossey-Bass , 2010 Business Strategy, Social Responsibility

Many businesses claim to be in the forefront of corporate responsibility but in reality their concern is higher stock prices, and executive bonuses. Such companies are not responsible, and their corporate behavior is...

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The New Rules of Green Marketing Ottman, Jacquelyn A. Berrett-Koehler Publishers, Inc. , 2011 Marketing, Social Responsibility

In The New Rules of Green Marketing, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...

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Management Reset Lawler III, Edward E. | Worley, Christopher G. John Wiley & Sons, Inc. , 2011 Management, Social Responsibility

Management Reset by Edward E. Lawler III and Christopher G. Worley presents a radical shift to the profit-driven business model that governs most companies. In the past, focusing solely on financial...

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In Too Deep Reed, Stanley | Fitzgerald, Alison John Wiley & Sons, Inc. , 2011 Business Biographies, Social Responsibility

On the night of April 20, 2010, BP’s Mobile Offshore Drilling Unit (MODU) the Deepwater Horizon exploded, killing 11 people and injuring dozens more. For the next 87 days, millions of barrels of oil from the Macondo...

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