Social Responsibility
Social Responsibility
In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...
In The Corporate Whistleblower’s Survival Guide, Tom Devine and Tarek F. Maassarani offer guidance to private sector employees who are weighing the crucial decision on whether to blow the whistle on...
Environmental expert and activist James Gustave Speth discusses the causes of and potential solutions to the current global environmental crisis in his book The Bridge at the Edge of the World. He...
Corporate scandals, under-funded pensions, and the arrest of top executives are all a part of modern corporate culture. But, it has not always been this way, and it does not have to be this way today. In The...
Earth is warming, resources are dwindling, and people are worried. But some have sighted opportunities amid the gloom. In Sustainable Excellence, Aron Cramer and Zachary Karabell explain how savvy...
Many companies fear that adopting environmentally sustainable policies will reduce their profits or that trumpeting their achievements will only invite criticism from environmental activists that they failed to do more...
In Stirring It Up, Gary Hirshberg describes the mission behind Stonyfield Farm and catalogs the lessons he has learned while seeking profit via environmental sustainability over the past 25 years....
According to Jaques, everyone’s ideas about human nature at work are clouded by serious, invasive misconceptions that have continually fueled the development of ill-advised managerial leadership systems. Drawing on...
“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business...
There was, perhaps, a time when people could credibly wonder whether human actions really play a role in determining the fate of the planet, but no longer. Awareness of green issues has reached a tipping point. The...
