Social Responsibility
Social Responsibility
Good Works! by Philip Kotler, David Hessekiel, and Nancy R. Lee provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a...
The world has only so much food, water, energy, and precious metals to meet the needs of its growing population. In Earth Wars, Geoff Hiscock outlines the struggle for resources as the world’s...
More and more consumers today want to do business with companies that treat employees, customers, and communities in a fair way. This movement is being driven by a variety of economic, social, and political forces. In...
Fair Food is Oran B. Hesterman’s useful guide for anyone concerned about the current state of American agriculture and its effects on the nation’s food system. The book addresses many of the ills that...
Benjamin Franklin advocated living with frugality, inventiveness, and diplomacy. In Doing More with Less, Bruce Piasecki suggests that the solution to many social and business problems lies in those...
Many businesses claim to be in the forefront of corporate responsibility but in reality their concern is higher stock prices, and executive bonuses. Such companies are not responsible, and their corporate behavior is...
In The New Rules of Green Marketing, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...
Management Reset by Edward E. Lawler III and Christopher G. Worley presents a radical shift to the profit-driven business model that governs most companies. In the past, focusing solely on financial...
On the night of April 20, 2010, BP’s Mobile Offshore Drilling Unit (MODU) the Deepwater Horizon exploded, killing 11 people and injuring dozens more. For the next 87 days, millions of barrels of oil from the Macondo...
In Fast Forward, authors William Antholis and Strobe Talbott address one of the most important issues facing mankind today: global warming. Humans unknowingly began warming the globe hundreds of years...
