Marketing
Marketing
In the fast paced world of 21st century economics, even change has changed. The only way to keep afloat these days is to truly abide by the old...
This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it...
This book is concerned with the behavior of speculative markets, human vulnerability to error, and the instability of the capitalist system. It tries...
For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...
This book is based on the fundamental belief that in order to build a great enterprise, developing people knowledge is a must. It presents management...
Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...
A review of the book "Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry," by Charlie Hughes and William Jeanes, is presented.
If you've always hated marketing and selling your products and services, then you're in for a big surprise. In this book, Michael Port, author,...
Heavy Hitter Sales Wisdom is a book of insight from some of the world's "heaviest hitters" of all time. It features the collective wisdom of such...
In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying...
