Marketing
Marketing
On today’s demanding advertising scene, grabbing and keeping consumers’ attention, or loyalty, is key to ensuring a brand’s success. In Game-Based Marketing, Gabe Zichermann and Joselin Linder show...
In Share This!, Deanna Zandt discusses how social networks allow individuals to share their stories with a large number of people at a time by observing what others are posting over time. When...
Content Is Currency can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...
In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...
Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a five-...
According to Joeri Van den Bergh and Mattias Behrer, the authors of How Cool Brands Stay Hot, there are more than 70 million Gen Yers in the U.S. alone, accounting for more than $200 billion in...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
