Marketing

Marketing

 
Mobilized Marketing Hasen, Jeff John Wiley & Sons, Inc. , 2012 Marketing

In Mobilized Marketing, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...

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Pinfluence Hayden, Beth John Wiley & Sons, Inc. , 2012 Marketing, Technology

Social media has become a mainstream marketing tool must for any business that wants to succeed in today’s competitive environment. Pinterest, a social media tool centered on creating and sharing collections of digital...

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Get Clients Now! Hayden, C.J. AMACOM , 2013 Customer Focus, Marketing

In Get Clients Now!, author and Master Certified Coach C.J. Hayden demonstrates how independent professionals, consultants, and coaches can improve their marketing and networking skills. By offering a...

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Fascinate Hogshead, Sally HarperCollins Publishers , 2010 Marketing

In Fascinate, world-renowned brand consultant Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research...

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Pricing with Confidence Holden, Reed K. | Burton, Mark R. John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...

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Laddering Holtzclaw, Eric V. John Wiley & Sons, Inc. , 2013 Marketing

Change is something that can always be counted on. This is especially true in the world of marketing and advertising. For decades, marketing campaigns told consumers why they needed a product, and until the invention...

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Go Mobile Hopkins, Jeanne | Turner, Jamie John Wiley & Sons, Inc. , 2012 Marketing, Technology

In Go Mobile, Jeanne Hopkins and Jamie Turner offer insights into the relatively new world of mobile marketing. While it can seem daunting to learn about apps, 2D codes, and location-based marketing,...

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How to Master the Art of Selling Hopkins, Tom Business Plus , 2005 Customer Focus, Marketing

How to Master the Art of Selling discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...

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Pulse Hubbard, Douglas W. John Wiley & Sons, Inc. , 2011 Customer Focus, Marketing, Technology

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...

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Six Pixels of Separation Joel, Mitch Business Plus , 2009 Customer Focus, Marketing, Technology

The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no...

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