Marketing

Marketing

 
Fascinate Hogshead, Sally HarperCollins Publishers , 2010 Marketing

In Fascinate, world-renowned brand consultant Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research...

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Pricing with Confidence Holden, Reed K. | Burton, Mark R. John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...

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Laddering Holtzclaw, Eric V. John Wiley & Sons, Inc. , 2013 Marketing

Change is something that can always be counted on. This is especially true in the world of marketing and advertising. For decades, marketing campaigns told consumers why they needed a product, and until the invention...

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Go Mobile Hopkins, Jeanne | Turner, Jamie John Wiley & Sons, Inc. , 2012 Marketing, Technology

In Go Mobile, Jeanne Hopkins and Jamie Turner offer insights into the relatively new world of mobile marketing. While it can seem daunting to learn about apps, 2D codes, and location-based marketing,...

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How to Master the Art of Selling Hopkins, Tom Business Plus , 2005 Customer Focus, Marketing

How to Master the Art of Selling discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...

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Pulse Hubbard, Douglas W. John Wiley & Sons, Inc. , 2011 Customer Focus, Marketing, Technology

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...

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Six Pixels of Separation Joel, Mitch Business Plus , 2009 Customer Focus, Marketing, Technology

The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no...

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The Experience Effect Joseph, Jim AMACOM , 2010 Customer Focus, Marketing

Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...

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Breakthrough Branding Kaputa, Catherine Nicholas Brealey Publishing , 2013 Marketing

In this digital age, entrepreneurs ignore branding at their own peril. No matter the value of their initial ideas, they will struggle to capitalize on their inspirations without a focus on branding. If companies fail...

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Make It All About Them Keller, Nadine John Wiley & Sons, Inc. , 2013 Communication, Marketing

Sales presentations have traditionally focused on the product and the presenting company. In Make It All About Them, Nadine Keller bluntly states that this approach is not only boring, but it is a...

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