Marketing

Marketing

 
The Experience Effect Joseph, Jim AMACOM , 2010 Customer Focus, Marketing

Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...

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Breakthrough Branding Kaputa, Catherine Nicholas Brealey Publishing , 2013 Marketing

In this digital age, entrepreneurs ignore branding at their own peril. No matter the value of their initial ideas, they will struggle to capitalize on their inspirations without a focus on branding. If companies fail...

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Make It All About Them Keller, Nadine John Wiley & Sons, Inc. , 2013 Communication, Marketing

Sales presentations have traditionally focused on the product and the presenting company. In Make It All About Them, Nadine Keller bluntly states that this approach is not only boring, but it is a...

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Likeable Social Media Kerpen, Dave The McGraw-Hill Companies, Inc. , 2011 Business Strategy, Customer Focus, Marketing

Social networks can host numerous conversations at one time with potentially thousands or even millions of people in what has become the world’s largest cocktail party. Those qualities that are deemed valuable at a...

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Propel Keyes, Whitney The Career Press, Inc. , 2012 Marketing

In Propel, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...

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Power Stories Khoo, Valerie John Wiley & Sons Australia, Ltd. , 2013 Entrepreneurship, Marketing

In a culture flush with social media sound bites and email blasts, many business leaders and entrepreneurs have forgotten the most innate and powerful means of connecting with other people: telling stories. The power...

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Marketing 3.0 Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan John Wiley & Sons, Inc. , 2010 Marketing

In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...

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Market Your Way to Growth Kotler, Philip | Kotler, Milton John Wiley & Sons, Inc. , 2013 Marketing

In Market Your Way to Growth, Philip Kotler and Milton Kotler share how companies large and small can create profitable, sustainable growth during periods of both regional and global low economic...

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...And the Clients Went Wild! Kuzmeski, Maribeth John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski...

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Six Rules for Brand Revitalization Light, Larry | Kiddon, Joan earson Education, Inc. , 2009 Customer Focus, Marketing

After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...

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