Marketing

Marketing

 
Likeable Social Media Kerpen, Dave The McGraw-Hill Companies, Inc. , 2011 Business Strategy, Customer Focus, Marketing

Social networks can host numerous conversations at one time with potentially thousands or even millions of people in what has become the world’s largest cocktail party. Those qualities that are deemed valuable at a...

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Propel Keyes, Whitney The Career Press, Inc. , 2012 Marketing

In Propel, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...

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Power Stories Khoo, Valerie John Wiley & Sons Australia, Ltd. , 2013 Entrepreneurship, Marketing

In a culture flush with social media sound bites and email blasts, many business leaders and entrepreneurs have forgotten the most innate and powerful means of connecting with other people: telling stories. The power...

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Marketing 3.0 Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan John Wiley & Sons, Inc. , 2010 Marketing

In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...

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Market Your Way to Growth Kotler, Philip | Kotler, Milton John Wiley & Sons, Inc. , 2013 Marketing

In Market Your Way to Growth, Philip Kotler and Milton Kotler share how companies large and small can create profitable, sustainable growth during periods of both regional and global low economic...

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...And the Clients Went Wild! Kuzmeski, Maribeth John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski...

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Six Rules for Brand Revitalization Light, Larry | Kiddon, Joan earson Education, Inc. , 2009 Customer Focus, Marketing

After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...

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Buyology Lindstrom, Martin Broadway Business , 2008 Customer Focus, Marketing

For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...

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Converge Lord, Bob | Velez, Ray John Wiley & Sons, Inc. , 2013 Innovation, Marketing, Technology

Marketing and technology can no longer be viewed as two separate functions in an organization. In this rapidly changing world, technology is a big part of everyone’s worlds regardless of their roles. It is necessary to...

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Bottom-Line Selling Malcolm, Jack Booktrope , 2011 Customer Focus, Marketing

In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...

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