Marketing

Marketing

 
Marketing 3.0 Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan John Wiley & Sons, Inc. , 2010 Marketing

In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...

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Market Your Way to Growth Kotler, Philip | Kotler, Milton John Wiley & Sons, Inc. , 2013 Marketing

In Market Your Way to Growth, Philip Kotler and Milton Kotler share how companies large and small can create profitable, sustainable growth during periods of both regional and global low economic...

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...And the Clients Went Wild! Kuzmeski, Maribeth John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski...

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Six Rules for Brand Revitalization Light, Larry | Kiddon, Joan earson Education, Inc. , 2009 Customer Focus, Marketing

After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...

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Buyology Lindstrom, Martin Broadway Business , 2008 Customer Focus, Marketing

For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...

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Converge Lord, Bob | Velez, Ray John Wiley & Sons, Inc. , 2013 Innovation, Marketing, Technology

Marketing and technology can no longer be viewed as two separate functions in an organization. In this rapidly changing world, technology is a big part of everyone’s worlds regardless of their roles. It is necessary to...

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Bottom-Line Selling Malcolm, Jack Booktrope , 2011 Customer Focus, Marketing

In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...

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Renegades Write the Rules Martin, Amy Jo Jossey-Bass , 2012 Customer Focus, Marketing

In Renegades Write the Rules, social media maven Amy Jo Martin offers eight “Renegade Rules.” Using these rules as a template, Martin outlines a path for organizations that are looking to increase...

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The Third Screen Martin, Chuck Nicholas Brealey Publishing , 2011 Marketing, Technology

The nature of marketing has evolved dramatically over recent decades. The “first screen” was television, which enabled one–way communication from marketers to consumers. The “second screen” was personal computers,...

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Secrets of the Marketing Masters Martin, Dick AMACOM , 2009 Business Strategy, Marketing

With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...

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