Marketing
Marketing
This book is based on the fundamental belief that in order to build a great enterprise, developing people knowledge is a must. It presents management...
For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...
This book is concerned with the behavior of speculative markets, human vulnerability to error, and the instability of the capitalist system. It tries...
This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it...
In the fast paced world of 21st century economics, even change has changed. The only way to keep afloat these days is to truly abide by the old...
Denove and Power discuss customer satisfaction from A to Z, and they provide good information about what makes a consumer satisfied. They back their conclusions with compelling research taken from decades of customer...
What sells a product these days? Is it price point? Is it the buyer's need? Are product features and benefits the deciding...
According to Greenwald and Kahn, though most experienced businesspeople know that the two critical elements of business-competition and strategy-are associated, few understand their essential natures or the direct...
There are many reasons that marketing campaigns are not having the same results they once did. One is the proliferation of clever campaigns and catchy slogans. Another is the public's ability to tune them out...
As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered...
