Marketing
Marketing
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...
In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...
Integrated Account Management presents a form of direct marketing that emphasizes a proactive, personal approach to managing customer relationships. It is considered by many as being the most effective...
This book is concerned with the behavior of speculative markets, human vulnerability to error, and the instability of the capitalist system. It tries...
Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....
Willard Zangwill’s most valuable contribution to the study of innovation is that he demonstrates clearly that innovation is not something that just happens but is a conscious process governed by planning. He does an...
Some ideas are “stick-worthy” while others are not and the traditional advice to make ideas stick, such as knowing your audience, making eye contact, practice, and repetition, tends to have limited effectiveness....
Managing Imitation Strategies expounds the different types of product imitations - their successes and failures. Although the evidence in favor of imitation is nearly endless, illustrating that...
In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...
Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...
