Marketing
Marketing
With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...
Successful products not only depend on a good idea; they also require cost-effective manufacturing, customers who are willing to buy, and strong marketing and distribution programs. The steps leading from product...
The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...
We bring good things to Life. It's Not TV, It's HBO. Visa: It's Everywhere You Want To Be These aren't just advertising...
Women's access to money and power has transformed the way they approach brands, businesses, products, and services. Women now influence the vast...
In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...
For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...
Brands must build a new relationship with their customers and the culture they participate in. The old rule was: Create safe, ordinary...
Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms....
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...
