Marketing
Marketing
Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...
What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...
In Masters of Sales, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson,...
As we accelerate into the next century, we will need to see clearly and react quickly to navigate the sharp turns ahead. Those who can discern the important trends, understand their implications, and predict their...
A lot of people consider selling a very difficult task. Unfortunately for them, selling is an activity that forms part of everyone's daily routine. It occurs not only at work, but also...
Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The...
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
Every year, more and more new products are created, backed by marketing plans, focus groups tests, and advertising campaigns. But according to one study, only 1 out of 671 new product ideas ever reaches the market and...
Almost every company in the world will eventually face a period of stalled growth. This phenomenon occurs in every industry, and affects businesses both large and small. Stalled growth affects well-managed companies,...
In Creating Customer Evangelists, veteran marketing communications strategists Ben McConnell and Jackie Huba describe how customer-driven referrals can determine a company's success. To create evangelists, companies...
