Marketing
Marketing
In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...
How to Master the Art of Selling discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...
A review of the book "Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry," by Charlie Hughes and William Jeanes, is presented.
In today’s hyper-connected world, traditional marketing and sales techniques no longer work on the Internet. In Valuable Content Marketing, Sonja Jefferson and Sharon Tanton argue that businesses need...
Professional public relations advisers believe that an organized, cohesive effort to develop a reputation is likely to yield better results than one which happens...
The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no...
In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your...
As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business...
For most owners, the business sale, merger, or acquisition process is a mountain of uncertainty. The right guide is critical for maximizing the...
In "Selling Your Business the Hard Easy Way", Mark Jordan offers down-to-earth insight into the key aspects of what is potentially one of the most momentous...
