Marketing

Marketing

 
What You Need to Know About Marketing Middleton, Simon Capstone Publishing Ltd. , 2011 Marketing

Marketing has a somewhat negative reputation in modern society—it is often thought of as an attempt to get people to buy things they neither need nor want. This, however, is based upon a misconception that marketing...

Audio summary available
 
 
Fascinate Hogshead, Sally HarperCollins Publishers , 2010 Marketing

In Fascinate, world-renowned brand consultant Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research...

Audio summary available
 
 
Smart Sales Manager Feigon, Josiane Chriqui AMACOM , 2013 Management, Marketing

In today’s marketplace, managing an inside sales force is increasingly challenging. Today’s customers are not like yesterday’s customers who waited patiently for sales representatives to walk them through the sales...

Audio summary available
 
 
Unconscious Branding Van Praet, Douglas Palgrave Macmillan , 2012 Marketing

The human mind can be thought of like an iceberg—the portion above the water line is people’s conscious mind while the vast majority, the unconscious mind, is below the surface. While this portion drives most people’s...

Audio summary available
 
 
Be a Direct Selling Superstar Christensen, Mary AMACOM , 2013 Marketing, Personal Growth, Relationships

In this present age of downsizing, job insecurity, and crippling debt from student loans and credit cards, many people are looking for more than just financial stability and lasting employment—they are seeking true...

Audio summary available
 
 
Romancing the Brand Halloran, Tim Jossey-Bass , 2014 Marketing

The strength of any brand depends on its emotional connection with the purchaser. This emotional connection is very similar to a romantic relationship and carries with it the same investments and risks. In order to...

Audio summary available
 
 
The New Rules of Lead Generation Scott, David T. AMACOM , 2013 Marketing

Lead generation is the little-noticed engine behind marketing efforts. The goal of lead generation is to uncover potential customers and develop them into leads that will ultimately result in sales. Many marketing...

Audio summary available
 
 
HBR’s 10 Must Reads On Strategic Marketing Harvard Business Review Harvard Business School Publishing Corporation , 2013 Marketing

Thanks to changing customers and a changing business environment, marketing techniques also need to change in order to be successful. Although it is no longer at the front end of the sales funnel, marketing is...

Audio summary available
 
 
Winning the Story Wars Sachs, Jonah Harvard Business School Publishing Corporation , 2012 Marketing

Throughout the ages, stories have brought societies together and helped their members create a shared sense of the world. In fact, storytelling strategist and creative expert Jonah Sachs believes that stories have...

Audio summary available
 
 
The Innovative Sale Donnolo, Mark AMACOM , 2014 Marketing

“Sales” and “innovation” are not terms people normally use together. However, unless salespeople are willing to introduce some innovative creativity into their daily roles, they will not be able to distinguish...

Audio summary available
 
Syndicate content