Marketing

Marketing

 
Brand Turnaround Post, Karen McGraw-Hill Professional Publishing , 2012 Marketing

Every brand wants to be the first one people think of when it is time to purchase a new product or service. Brands also want to make profits, get votes, or achieve other benchmarks of success while also being preferred...

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A+ Marketing Eliscu, Andrea T. MGMA , 2008 Health Care, Marketing

As consumers continue to take a more assertive approach to their medical care, practices must meet patients’ expectations to remain competitive. Medical offices should get to know the needs of their patients and gear...

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The Intention Economy Searls, Doc Harvard Business School Publishing Corporation , 2012 Customer Focus, Marketing

According to Doc Searls in  The Intention Economy, there is a sort of revolution quietly occurring in the marketplace right now where customers will be freed from the systems currently set in the...

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Marketing Tracy, Brian AMACOM , 2014 Marketing

Brian Tracy’s Marketing is a thought-by-thought guide through some of the most effective marketing techniques in modern business. The book uses many recent, real-world examples to illustrate Tracy’s no...

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The Collaborative Sale Eades, Keith M. | Sullivan, Timothy T. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

In The Collaborative Sale, Keith M. Eades and Timothy T. Sullivan provide a wake-up call to sellers of all types. Gone are the days when a clever sales pitch or double-talk results in sales success....

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What You Need to Know About Marketing Middleton, Simon Capstone Publishing Ltd. , 2011 Marketing

Marketing has a somewhat negative reputation in modern society—it is often thought of as an attempt to get people to buy things they neither need nor want. This, however, is based upon a misconception that marketing...

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Fascinate Hogshead, Sally HarperCollins Publishers , 2010 Marketing

In Fascinate, world-renowned brand consultant Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research...

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Smart Sales Manager Feigon, Josiane Chriqui AMACOM , 2013 Management, Marketing

In today’s marketplace, managing an inside sales force is increasingly challenging. Today’s customers are not like yesterday’s customers who waited patiently for sales representatives to walk them through the sales...

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Unconscious Branding Van Praet, Douglas Palgrave Macmillan , 2012 Marketing

The human mind can be thought of like an iceberg—the portion above the water line is people’s conscious mind while the vast majority, the unconscious mind, is below the surface. While this portion drives most people’s...

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Be a Direct Selling Superstar Christensen, Mary AMACOM , 2013 Marketing, Personal Growth, Relationships

In this present age of downsizing, job insecurity, and crippling debt from student loans and credit cards, many people are looking for more than just financial stability and lasting employment—they are seeking true...

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