Marketing
Marketing
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...
We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...
Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...
In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...
In How to Sell When Nobody’s Buying, Dave Lakhani presents updated tactics for connecting to new markets, expanding networks, and taking advantage of technology for increased revenues and sales profits...
In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...
Simply bundling products and services and targeting different market segments does not mean a company is selling solutions. Being solution-centric means that an organization defines itself by the problems solved for...
In Masters of Sales, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson,...
