Marketing
Marketing
Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...
The service sector has substantially impacted the U.S. economy, generating 44 million new jobs in the past three decades and softening the effects of every recession since World War II. Added value has moved from the...
In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...
Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...
Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...
Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business. Susan Harrow, publicist,...
In Mobilized Marketing, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...
The driving force of the Strategic Selling approach is a non-manipulative selling philosophy. The key to ensuring selling success is to manage every...
In About Face, Dan Hill demonstrates how advertising agencies and marketing strategists can employ new advances in neuroscience, behavioral economics, and cognitive psychology to create emotionally...
