Marketing
Marketing
According to Joeri Van den Bergh and Mattias Behrer, the authors of How Cool Brands Stay Hot, there are more than 70 million Gen Yers in the U.S. alone, accounting for more than $200 billion in...
In today's Consumer Society, Gerald Zaltman quotes Peter Drucker that a company's competitive advantage will come from its ability to capture and apply the insights from...
In How to Be Great at the Stuff You Hate, author Nick Davies aims to help readers face a crucial fact: most people in sales hate the actual act of selling. In general, the act of selling someone on a...
Closing a sale is the stage in the selling process where salespeople meet the greatest difficulty. Joe Girard walks the reader through fundamental...
How to Master the Art of Selling discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...
In How to Sell When Nobody’s Buying, Dave Lakhani presents updated tactics for connecting to new markets, expanding networks, and taking advantage of technology for increased revenues and sales profits...
In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your...
Because technology has changed business so drastically, Stein believes that the sales principles and strategies professional salespeople learned in school, the techniques they read in books, and the tips, tricks, and...
This is the beginning of an era in which the focus must be on the customer rather than on the product or market. Businesses with the right customer service philosophy and practices will be the ones with the competitive...
The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...
